19 Feb 2020


Assignment Title: Consulting Services for an Advertising Agency for the Securities and Exchange Commission.
Publication Date: Monday 17th February 2020
EOI Deadline: Monday 9th March 2020

The Client is the Securities and Exchange Commission (SEC) established as a financial Regulator in 1998 to among other things regulate and develop Ghana’s Securities or Capital Market. The Law governing the operations of the Commission is Securities Industry Act, 2016 (Act 929). SEC is solely responsible for licensing, supervision and regulation of all market operators in the industry – individuals (Investment Representatives) and corporate entities working in the industry.

Presently, the Securities industry has the following sectors or Markets under the regulatory purview of SEC; Equities (shares) Market, Bonds or Debts Market (Also known as the Fixed Income Market), Collective Investment Scheme (CIS) Markets – i.e. Mutual Funds and Unit Trusts, Exchange Traded Funds (ETFs) & other Funds Market, Private Equity & Venture Capital Markets, Commodities Market, Derivatives Market (Yet to be developed)

In addition to the above markets under regulation, SEC also regulates and supervises all players operating in the above markets as follows: Broker –Dealers and Advisors, Primary Dealers,
Investment Advisers, Fund Managers, Custodians, Trustees, Nominees, Credit Rating Agents/ Agencies, Valuers, Compliance Officers, Stock/ Commodity Exchanges, Registrars, Securities Depositories, Clearing & Settlement Institutions, Issuers of Securities & Under-writers/ issuing House.

Based on the above, the task of the Advertising Agency would be required to;

i. Develop image building concepts and strategies to enhance the visibility and image of the Commission
ii. Develop creatives as and when needed for the purposes of communication
iii. Develop media strategies and schedules for the purposes of communicating with the various stakeholders of the Commission with special reference to investors
iv. Handle the Commission’s Public and other Stakeholder Relations including organization of events
v. Develop Social Media strategies and Plans to engage with the identified target audience of the Commission
vi. Advice the Commission on how it should communicate with its target audience
vii. Handle Crisis Management Communications/ Strategy of the Commission
viii. Handle the Commission’s Capital Market Financial Inclusion Strategy
ix. Possibly make use of believable and true testimonial evidence using evidence from real people, illustrative figures and Voice-overs as part of the communication strategy execution
x. Advice the Commission on branding footprint

The Securities and Exchange Commission now invites eligible firms to indicate their interest in providing the above services. Interested consultants (firms) must provide information indicating that they are qualified to perform the services (brochures, description of similar assignments, experience in similar conditions, and availability of appropriate skills among staff, etc.). Consultants (firms) may associate to enhance their qualifications. Evaluation criteria for this EOI is as follows Relevant Experience as Advertising/Creative Agency for 5 years, Key Resource Personnel, Policy & Profile, Experience in total Advertising and in the Financial Sector and Presentation.
Following this invitation for EOI, only shortlisted firms will be formally invited to submit their Technical and Financial Proposals. A consultant will be selected in accordance with the procedures set out in the Public Procurement Act, 2003 (Act 663) as amended (Act 914) of the Republic of Ghana.

Submission of EOI:
Expression of Interest (hard & soft copies on a flash drive) should be submitted in English to the address below:

Securities and Exchange Commission
30 3rd Circular Road, Cantonments.
P o. Box CT 6181, Cantonments, Accra
GhanaPost GPS GL-076-6028

Contact Person:
Mr. Frank Biney Donkor
Email: fdbiney@sec.gov.gh
Telephone Number 0302768970-2


Please find attached the DETAILED EOI document.